Proprietary Software
We know how Google behaves, understand the data, and can get you the results your business needs
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![]() Proprietary Software We know how Google behaves, understand the data, and can get you the results your business needs |
![]() Custom Data We know that your business is unique. So we build custom Marketing Intelligence to track what matters to you and your business. |
![]() 24/7 Monitoring We track every result so you can kick back and relax, knowing you will never miss a thing! |
An βAverageβ Ad Account
Spending Only $1,000 per month
will see..
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What are the key benefits of using the PPC Optimization Data Reports service?
The service aims to provide businesses with a competitive edge in the highly competitive PPC market. By using competitor PPC data reports, businesses can achieve better optimization of ad campaign outcomes, leading to benefits such as gaining better visibility, increasing the frequency of their ads being seen, increasing Click-Through Rates (CTR), increasing conversions, and lowering the Cost Per Click (CPC). Ultimately, this results in more efficient ad spend, improved lead generation, increased revenue, higher sales conversions, and greater website traffic.
What specific data is included in the PPC Optimization Data Reports? [* see images above *]
The reports contain quite extensive data to provide a comprehensive view of the competitive landscape. This includes text search ad keywords and related keywords relevant to the specific market, actual competitor ad copy, the ranking visibility and frequency of competitor ads, the number of different ads competitors are running, and their ad time schedules (day of the week and time of day) along with the specific keywords they used. Importantly, the reports also include data about the company receiving the report, allowing for a direct comparison to other market advertisers and competitors.
How does the service address the pain point of excessive ad budget spent on testing?
The PPC Optimization Data Reports service helps businesses reduce the need for costly testing by providing detailed data upfront. Instead of running trial-and-error campaigns to discover effective keywords or ad copy, companies can leverage the extensive data in the reports to make informed decisions before launching or adjusting campaigns. A prime example of this is the ability to explore the market viability of a new city or state without running any ads at all, significantly reducing the financial risk associated with entering untested markets.
How does the service structure its engagement model for clients?
The service offers flexibility in its engagement model. After an initial free custom market report, companies have the option to receive bi-monthly reports for ongoing insights and optimization. Additionally, companies have the ability to request a custom report at any time, providing an as-needed option for businesses that require data insights in addition to an existing reporting option but outside of their regular bi-monthly schedule. These type of requests usually occur for rapidly changing markets or when an opportunity arises to look into an emerging market.
How are the data reports reviewed with the client to identify opportunities?
When a company receives a report, the process involves walking them through the data. The goal is to highlight the overall data but, more importantly, to pinpoint where opportunities exist to edge out competitors. By reviewing the detailed data on competitor keywords, ad copy, visibility, frequency, and scheduling, companies can gain insight into potential improvements and strategies for their own campaigns.
How does the PPC Optimization Data Report service account for competition beyond traditional PPC advertisers?
The service recognizes that not all competitors are actively running PPC ads. Some competitors might gain significant visibility and attract prospects by dominating the Google Maps section, potentially for free. The data reports address this by including visibility on the Maps section, providing a more holistic view of the competitive landscape and allowing businesses to understand how competitors are acquiring customers through different channels, not just PPC.
What are the PPC Optimization strategic objectives when reviewing the initial report?
The main thrust when reviewing the Custom Market Data Report is to draw attention to how valuable the data in the reports are for companies that run PPC ads. The strategic concept is to save time and costs on testing to begin with. Then the focus is on the value and benefits of the data within the optimized reports at different levels. The key objective is to get a custom data report into the hands of a business by offering a free complimentary custom report without cost. This allows a business to see the value first to make a better decision on whether this competitive data will be a good fit. By providing this initial free report, the business can evaluate the data firsthand and assess what the potential opportunities available to them are. This method empowers creativity to leverage the data for improved results since the data is specifically customized for their business and market area.
How does the service support ongoing improvement and strategic decision-making?
The service supports ongoing improvement by encouraging the implementation of the data from the reports into subsequent ad campaigns. As companies implement the data and run their updated ads, the service can be further opted into as a regular service that continues working for them behind the scenes. As the market evolves, a business will potentially run new optimized jobs with additional keywords or related keywords noted from prior data runs. The insights from one report can inform the data gathering for the next, leading to an ongoing fine-tuning of ad data for PPC ad campaigns. This continuous access to relevant data in a dynamic market helps sustain benefits and supports strategic decisions, including exploring new geographic markets without initial ad investment. PLUS, a company can utilize this strategically in a manner where cost of looking at new markets can be minimized by having data in a new marker before advertising. The market may prove to be oversaturated or just not cost effective. The data can indicate that without having to run ad tests to find this out. Best of all, the optimized PPC data report can indicate that the market is open for opportunity and clearly indicate how to plan an Ad campaign to be able to maximize campaign opportunities from the onset while decreasing testing costs.========================================
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